Cyborg Capitalism vs. Creating a Sustainable Dirt Economy

A guest post today from Phil Duff, a wildly creative college friend and commercial architect who has become a colleague on Lean Methodology, impact investment and community development, and social enterprise facility projects. Phil is also a Star Trek, space science, and environmental lifestyle geek, and he writes


Alright, Kincaid:

You must check this out.

Watch both videos.


I wanted to love the first version the second I saw it because the actor was in Star Trek: First Contact. Well, and also because he started by talking about taking August OFF and then about leaving the keys in the lunar rover because we ARE going back.


We Americans ARE crazy, driven, hardworking believers. He nailed that.


But he left my road right after he asked if the Wright Brothers, Bill Gates, Les Paul, Ali were insane, or if we were nuts when we pointed to the moon. He went to his driveway, charged his Cadillac, and never did go back to the moon. For him, turns out that hard work and determination is all worth it just to drive a big giant car. The actor became a cyborg—just like when he was Lieutenant Hawk. It was no longer about the human, but the machine.


That’s the problem with old school capitalism, too. It started out being about driven, hard working believers with a dream, but then it perverted into a giant machine existing only to make more and more money—and not only not improve things for people, but screw to them for even bigger profits.


The Ford version came out, and it isn’t my guy, Lt. Hawk, but she (Pashon Murray) is speaking the words that really make sense to me, my family, my eight city chickens and my first floor toilet being flushed with rain.


We are not changing the world fast enough. Too many people are focused on their stuff, get distracted by it and think it is worth it. But then Pashon Murray nailed it: We work hard to make the world a better place.


Here’s what I think: Screw old school capitalism. Social capitalism is making money so you can use it to make the world a better place. I want August OFF, not to sit on a beach or drive a fancy car, but so we can go spend a month making a difference.

duff photo


Phil Duff lives in Seattle with his wife, daughter, and eight chickens. He is focused on projects that enhance healthcare through innovative design that is sustainable and efficient. Augusts (and other off-work time) have been spent building the straw bale construction Technology Center on the Northern Cheyenne Reservation, volunteering on a salmon run in Alaska, and advising a water charrette at the University of Kansas. He encourages everyone he knows to flush their toilets with rain water.