I’m co-teaching an undergraduate English class at University of Maryland—professional writing for social entrepreneurship. My colleague and I are putting together a list of optional readings that could help students and communicators in innovative nonprofits and socially-responsible and green businesses. Have we got the right list? What are the best books for social change business communicators? Email (use the contact form) or tweet us @changemtrs.
Here are a few:
Mission, Inc. by Kevin Lynch and Julius Walls, Jr.
Selling Social Change without Selling Out by Andy Robinson
Enterprising Non Profits. Editors: Gregory Dees, Jed Emerson, Peter Economy Wiley. 2001
Forces for Good. Six Practices of High Impact Nonprofits. By Leslie Crutchfield & Heather McLeod Grant. Jossey Bass. 2012 (updated version).
Impact Investing. Anthony Bugg-Levine, Jed Emerson. Jossey-Bass. 2011.
Business Planning for Enduring Social Impact. Andrew Wolk & Kelley Kreitz, Root Cause. 2008
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World , John Elkington, Pamela Hartigan, Klaus Schwab. Harvard Business School Press.2008
Growing a Business by Paul Hawkin
Why Bad Presentations Happen to Good Causes, Andy Goodman (downloadable book)
Storytelling as Best Practice by Andy Goodman
Switch by Chip Heath and Dan Heath
The Search for Social Entrepreneurship. By Paul Light. Brookings Institution Press. 2008
How to Change the World: Social Entrepreneurs and the Power of New Ideas, by David Bornstein. Oxford. 2004.
Work on Purpose by Lara Galinsky
Business Model Generation by Alex Osterwalder and Yves Pigneur
Social Entrepreneurship; New Models of Sustainable Social Change. Alex Nichols, ed. Oxford 2006
Impact Investing: Transforming How We Make Money While Making a Difference
by Antony Bugg-Levine and Jed Emerson